Engaging guests for a greener tomorrow: Examining the role of hotel chatbots in encouraging pro-environmental behavior
Tourism and Hospitality Research
Published online on January 08, 2025
Abstract
Tourism and Hospitality Research, Ahead of Print.
Over the past two decades, technology adoption has surged, with businesses leveraging innovations like chatbots to enhance customer experiences. Sustainability concerns have also escalated, particularly in the hospitality sector. Recognizing the ...
Over the past two decades, technology adoption has surged, with businesses leveraging innovations like chatbots to enhance customer experiences. Sustainability concerns have also escalated, particularly in the hospitality sector. Recognizing the ...