Consumers purchase decision for cultural products outside their countries of origin: A craft retailing context

Adesegun OyedeleMarketing, Operation and Analytics Department, St Edward, s University The Bill Munday School of Business, Roberto SaldivarManagement and Marketing Department, Texas A, M University-San Antonio College of Business, San Antonio, Emily Goenner-MunsonDepartment of Marketing, St Cloud State University Herberger College of Business, St Cloud

Tourism and Hospitality Research

Published online on January 06, 2025

Abstract

Tourism and Hospitality Research, Ahead of Print.
This study examines how authenticity influences purchase decisions for cultural craft products resold outside their countries of origin, focusing on Mexican crafts sold in the U.S. market. We propose a model of consumer decision-making for cultural ...