Conceptualising experiential marketing strategies in tourism and hospitality
Tourism and Hospitality Research
Published online on December 18, 2024
Abstract
Tourism and Hospitality Research, Ahead of Print.
This paper explores the incorporation of experiential marketing strategies into the business models of tourism and hospitality firms, arguing that such an approach can enhance consumer experience and differentiate firms in a competitive market. Building ...
This paper explores the incorporation of experiential marketing strategies into the business models of tourism and hospitality firms, arguing that such an approach can enhance consumer experience and differentiate firms in a competitive market. Building ...