How to catch the investor’s eye when going green in the Spanish hospitality industry

Silvia Bou YsàsEconomics and Finance Department, IQS School of Management-Universitat Ramon Llull, Francesc Teixidó-NavarroTourism and Hospitality Management Department, IQS School of Management-Universitat Ramon Llull, Monica Martinez-BlascoEconomics and Finance Department, IQS School of Management-Universitat Ramon Llull, Ricard Santomà VicensTourism and Hospitality Management Department, IQS School of Management-Universitat Ramon Llull, Francesc Prior SanzEconomics and Finance Department, IQS School of Management-Universitat Ramon Llull

Tourism and Hospitality Research

Published online on December 03, 2024

Abstract

Tourism and Hospitality Research, Ahead of Print.
The growing integration of environmental sustainability within the hospitality industry, driven by both ethical and financial motivations, underscores the need to understand the investment criteria valued by stakeholders. However, limited research exists ...