I can’t travel without ChatGPT: Trends, insights, and future research directions of Gen AI in travel planning
Tourism and Hospitality Research
Published online on April 21, 2026
Abstract
Tourism and Hospitality Research, Ahead of Print.
Generative artificial intelligence (Gen AI), particularly ChatGPT, is fundamentally reshaping travel planning in tourism and hospitality. Despite rapid adoption, scholarly understanding remains fragmented and theoretically constrained. This study provides ...
Generative artificial intelligence (Gen AI), particularly ChatGPT, is fundamentally reshaping travel planning in tourism and hospitality. Despite rapid adoption, scholarly understanding remains fragmented and theoretically constrained. This study provides ...