Decoding green servicescape effects on hotel revisit intention: A multi-method analysis of configurational and linear mechanisms

Suxia Chen, Zhen Chen, Alice H.Y. Hon, School of Business, Shanghai Normal University Tianhua College, HNU-ASU International College, Hainan University, School of Hotel and Tourism Management, The Hong Kong Polytechnic University

Tourism and Hospitality Research

Published online on January 06, 2026

Abstract

Tourism and Hospitality Research, Ahead of Print.
This study investigates how a hotel’s green servicescape drives customer revisit intention, addressing the competitive industry challenge of translating sustainability investments into tangible customer loyalty. To this end, we develop and validate a ...