Social exchange relationships in tourism distribution channels: Evidence from Japanese accommodation providers
Tourism and Hospitality Research
Published online on December 30, 2025
Abstract
Tourism and Hospitality Research, Ahead of Print.
Maintaining good distribution channel relationships is fundamentally essential. This study examines the exchange relationships between Japanese accommodation providers and traditional tour operators, utilizing Social Exchange Theory (SET). It aims to ...
Maintaining good distribution channel relationships is fundamentally essential. This study examines the exchange relationships between Japanese accommodation providers and traditional tour operators, utilizing Social Exchange Theory (SET). It aims to ...