Exploring factors affecting consumers’ revisit intention towards luxury hotels in the post-pandemic era

Lin Xiaodan, Rupam Konar, Erose Sthapit, School of Hospitality, s University, Subang Jaya, Sustainable Tourism Impact Lab, s University, Subang Jaya, Department of Marketing, International Business and Tourism, Manchester Metropolitan University, School of Hospitality and Tourism Management, Sunway University, Bandar Sunway

Tourism and Hospitality Research

Published online on December 20, 2025

Abstract

Tourism and Hospitality Research, Ahead of Print.
This study investigates Chinese consumers’ revisit intentions toward luxury hotels in Sanya during the post-epidemic era, using the value-attitude-behavior (VAB) model along with perceived risk as a moderating variable. Empirical analysis was performed ...