Destination social responsibility as a driver of destination stereotypes and engagement

Vikas Kumar, Vikrant Kaushal, Mohit Sharma, Department of Marketing Management, Indian Institute of Management Sirmaur, Tourism Management, Indian Institute of Management Sirmaur, School of Agribusiness and Rural Management, Dr Rajendra Prasad Central Agricultural University

Tourism and Hospitality Research

Published online on October 18, 2025

Abstract

Tourism and Hospitality Research, Ahead of Print.
In these turbulent times, destinations fiercely compete to attract tourists to build, sustain, and grow their market share. Fostering a favorable perception about a destination through the stereotyping process can help the destinations achieve the same. ...