Tourists’ Vlog sharing motivations and perceived advertising value to predict e-referral behavior: A PLS-SEM and NCA approach

Farhan Mirza, Amir Zaib Abbasi, Mehedi Hasan, Ding Hooi Ting, Department of Management, Universiti Teknologi PETRONAS, Seri Iskandar, IRC for Finance and Digital Economy, KFUPM Business School, King Fahd University of Petroleum and Minerals, Saudi Arabia, School of Marketing and International Business, Victoria University of Wellington, New Zealand

Tourism and Hospitality Research

Published online on October 04, 2025

Abstract

Tourism and Hospitality Research, Ahead of Print.
This study aims to understand the impact of tourists’ referral-sharing motivations (e.g., altruism, trust, reputation, expected benefits, and expected relationships) on the advertising value of video blogging (Vlogs), to predict e-referral behavior on ...