Unpacking lifestyle entrepreneurship intentions in tourism through self-determination theory

Gohar Abbas Khan, Attiya Baddar, Irfan Bashir, Emad Mohammed Alnasser, Sultan Mohammed Alkhozaim, Ahmed Abdulaziz Alshiha, Department of Management Studies, Islamic University of Science and Technology, Department of Education, School of Education and Behavioural Sciences, University of Kashmir, Department of Tourism and Hotel Management, Collage of Tourism and Archaeology, King Saud University, Saudi Arabia

Tourism and Hospitality Research

Published online on September 29, 2025

Abstract

Tourism and Hospitality Research, Ahead of Print.
This study explores the drivers behind lifestyle entrepreneurship in the tourism sector through the lens of Self-Determination Theory (SDT). Using a quantitative approach, data were collected from 156 tourism lifestyle entrepreneurs across India through ...