A new hotel classification model combining guest reviews with official hotel classification systems: Bridging expert and consumer ratings

Ana Messias, Gilberto Rosa, Pedro Couto, Vítor Rodrigues, Luís M. Silva, Jorge Marques, Department of Mathematics , University of Aveiro, Department of Medical Sciences , University of Aveiro, Center for Research and Development in Mathematics and Applications , Department of Mathematics, University of Aveiro, Research on Economics, Management and Information Technologies , Department of Tourism, Heritage and Culture, University Portucalense, Centre of Studies in Geography and Spatial Planning , University of Coimbra

Tourism and Hospitality Research

Published online on September 29, 2025

Abstract

Tourism and Hospitality Research, Ahead of Print.
This paper explores the potential of combining online guest reviews with hotel classification systems, focusing on the feasibility of incorporating such reviews at the star-classification level. Leveraging machine learning techniques on a database of ...