Sparkling the UNESCO world heritage landscape in the conegliano-valdobbiadene hills: Implications for wine tourism and hospitality experiences

Abel Duarte Alonso, Alessandro Bressan, Oanh Thi Kim Vu, Luong Ngoc Tran, School of Business and Management, RMIT University Vietnam, School of Business, The University of Notre Dame Australia, School of Business and Management, RMIT University Vietnam, Faculty of Tourism, Hoa Binh University Vietnam

Tourism and Hospitality Research

Published online on September 26, 2025

Abstract

Tourism and Hospitality Research, Ahead of Print.
Drawing on the dynamic capabilities framework, this study examines business leaders’ viewpoints on the expected and perceived outcomes from the recently awarded UNESCO status of the Conegliano-Valdobbiadene Hills region in Italy, and how they can ...