Understanding customer behavior towards private chef services based on theory of planned behavior, past experience and risk perception framework
Tourism and Hospitality Research
Published online on September 17, 2025
Abstract
Tourism and Hospitality Research, Ahead of Print.
This study seeks to explore the psychological and behavioral drivers shaping Indian consumers’ adoption of private chef services by expanding the theory of planned behavior (TPB) with two critical yet underexplored dimensions—past culinary experiences and ...
This study seeks to explore the psychological and behavioral drivers shaping Indian consumers’ adoption of private chef services by expanding the theory of planned behavior (TPB) with two critical yet underexplored dimensions—past culinary experiences and ...