Revitalising tourism through memorable wellness experiences: Paving the path to destination loyalty via engagement and well-being

Shakila DahanayakeDepartment of Tourism , Hospitality Management, Faculty of Management Studies, Rajarata University of Sri Lanka, Sri Lanka, Bandara WanninayakeDepartment of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, Ruwan RanasingheDepartment of Tourism Studies, Uva Wellassa University, Sri Lanka

Tourism and Hospitality Research

Published online on July 29, 2025

Abstract

Tourism and Hospitality Research, Ahead of Print.
This study investigates the role of Memorable Wellness Tourism Experiences (MWTE) in revitalising Sri Lanka’s tourism industry by examining their influence on destination loyalty. It specifically explores the mediating roles of tourist engagement and well-...