Whose experiences shouldn’t be missed? Influence of social media endorsers and FOMO content on travel decisions
Tourism and Hospitality Research
Published online on July 01, 2025
Abstract
Tourism and Hospitality Research, Ahead of Print.
While fear of missing out (FOMO) laden content influences audiences’ perceptions and sense of urgency, using FOMO appeals to impact decisions among social media audiences remains largely unexplored. This paper addressed this research gap by presenting the ...
While fear of missing out (FOMO) laden content influences audiences’ perceptions and sense of urgency, using FOMO appeals to impact decisions among social media audiences remains largely unexplored. This paper addressed this research gap by presenting the ...