The power of professionalism: Enhancing tour guide impact on visitors’ experience and satisfaction to foster visitor sustainable behaviour

Hassan Aideed, University of Technology and Applied Sciences, College of Economics and Business Administration, Sultanate of Oman, Ahmed Mohamed Elbaz, University of Technology and Applied Sciences-Salalah, College of Economics and Business Administration, Sultanate of Oman, University of Sadat City, Faculty of Tourism and Hotels, Sadat City, Islam Elbayoumi Salem, University of Technology and Applied Sciences, College of Economics and Business Administration, Sultanate of OmanAlexandria University, Faculty of Tourism and Hotels, Hamada Hussein, University of Sadat City, Faculty of Tourism and Hotels, Tourism Guidance Department, Sadat City, Yehia Elzek, University of Sadat City, Faculty of Tourism and Hotels, Tourism Studies Department, Sadat City

Tourism and Hospitality Research

Published online on June 17, 2025

Abstract

Tourism and Hospitality Research, Ahead of Print.
Distinguishing between tour guide performance and professionalism is crucial for understanding their distinct contributions to fostering visitor sustainable behavior. Therefore, this study aims to explore the moderating role of the tour guide’s ...