Building consumer trust in the ChatGPT’s era: Insights from the hospitality industry
Tourism and Hospitality Research
Published online on May 17, 2025
Abstract
Tourism and Hospitality Research, Ahead of Print.
The research integrates the Technology Acceptance Model (TAM) and Social Presence Theory to analyze consumer responses to ChatGPT. This study gathered data from 632 consumers staying at five-star hotels in Egypt’s major tourist attractions. The current ...
The research integrates the Technology Acceptance Model (TAM) and Social Presence Theory to analyze consumer responses to ChatGPT. This study gathered data from 632 consumers staying at five-star hotels in Egypt’s major tourist attractions. The current ...