What’s next in water conservation measures? Exploring hotel guests’ profiles and perceptions in Mediterranean mass-tourism destinations

Rubén Villar-NavascuésDepartment of Geography, Complutense University of Madrid, SpainInteruniversity Institute of Geography, University of Alicante, Sandra RicartDepartment of Electronics, Information and Bioengineering, Politecnico di Milano, ItalyInteruniversity Institute of Geography, University of Alicante, María Hernández-HernándezInteruniversity Institute of Geography, University of Alicante, SpainDepartment of Regional Geographic Analysis and Physical Geography, University of Alicante, Elena Toth, Mattia NeriDepartment of Civil, Environmental and Materials Engineering, School of Engineering and Architecture, University of Bologna, Antonio M Rico-AmorósInteruniversity Institute of Geography, University of Alicante, SpainDepartment of Regional Geographic Analysis and Physical Geography, University of Alicante

Tourism and Hospitality Research

Published online on April 16, 2025

Abstract

Tourism and Hospitality Research, Ahead of Print.
The hotel industry, the largest water consumer in mass tourist destinations, has developed many water-saving measures over the past decades to alleviate scarcity in the Mediterranean coastal regions, where water balance is delicate and is threatened by ...