Culinary involvement, cultural background, and culinary expertise: Interconnections between destination pull factors, culinary destination image, culinary experiences, and loyalty in Hanoi’s culinary tourism

The-Bao Luong, Dang Thuan An Nguyen, Faculty of Fashion and Tourism, Ho Chi Minh City University of Technology and Education, Ho Chi Minh City, School of Business, International University, Ho Chi Minh City, Ho Chi Minh City, Vietnam National University, Ho Chi Minh City

Tourism and Hospitality Research

Published online on March 28, 2025

Abstract

Tourism and Hospitality Research, Ahead of Print.
This study investigates the intricate interplay between destination pull factors, culinary destination image, culinary experiences, and culinary destination loyalty within the unique culinary landscape of Hanoi, Vietnam. Using a mixed-methodology approach,...