Generative AI insights in tourism and hospitality: A comprehensive review and strategic research roadmap

Amr Mohamed FouadHotel Management Department, Faculty of Tourism and Hotel Management, Pharos University in Alexandria, Islam Elbayoumi SalemUniversity of Technology and Applied Sciences, College of Economics and Business Administration, OmanFaculty of Tourism and Hotels, Alexandria University, Eslam Ahmed FathyHotel Management Department, Faculty of Tourism and Hotel Management, Pharos University in Alexandria

Tourism and Hospitality Research

Published online on October 24, 2024

Abstract

Tourism and Hospitality Research, Volume 26, Issue 2, Page 339-358, April 2026.
This study used bibliometric analysis and a systematic literature review (SLR) to examine how the tourism and hospitality industries use generative artificial intelligence (GAI), identifying developed patterns, theoretical frameworks, strengths and ...