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Navigating touristification through social entrepreneurship: Community-based tourism in the Yucatan Peninsula, Mexico

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Tourist Studies: An International Journal

Published online on

Abstract

Tourist Studies, Volume 26, Issue 1, Page 83-107, March 2026.
Touristification has emerged as a defining feature of contemporary tourism development, often subordinating social and economic life to market-driven imperatives. This article examines how Indigenous community-based tourism (CBT) in the highly ...