Looking inward: Domestic tourism in Southeast Asia during the COVID-19 pandemic
Tourist Studies: An International Journal
Published online on November 25, 2025
Abstract
Tourist Studies, Volume 25, Issue 4, Page 409-432, December 2025.
Southeast Asian governments were forced to reposition their tourism markets as a result of border lockdowns brought on by the COVID-19 virus. We examine the Association of Southeast Asian Nations (ASEAN) member countries’ marketing strategies intended to ...
Southeast Asian governments were forced to reposition their tourism markets as a result of border lockdowns brought on by the COVID-19 virus. We examine the Association of Southeast Asian Nations (ASEAN) member countries’ marketing strategies intended to ...