Profiling visual illness narratives: an exploration of online medical crowdfunding
Published online on September 10, 2025
Abstract
Visual Communication, Ahead of Print.
Visual narrative plays a significant role in engaging people to donate to online crowdfunding campaigns. This article investigates visual illness narrative patterns (VINPs) and evaluates their impact on medical crowdfunding. In Study 1, 11,445 images ...
Visual narrative plays a significant role in engaging people to donate to online crowdfunding campaigns. This article investigates visual illness narrative patterns (VINPs) and evaluates their impact on medical crowdfunding. In Study 1, 11,445 images ...