Analysing gender fluidity representation in perfume bottles with heterosexual matrix theory
Published online on January 29, 2025
Abstract
Visual Communication, Volume 25, Issue 2, Page 650-674, May 2026.
Perfume bottles represent the gender identity associated with perfume, reflecting the transition in gender construction from binary to fluid in contemporary society. From the perspective of Butler’s heterosexual matrix theory (Gender Trouble, 1990), this ...
Perfume bottles represent the gender identity associated with perfume, reflecting the transition in gender construction from binary to fluid in contemporary society. From the perspective of Butler’s heterosexual matrix theory (Gender Trouble, 1990), this ...