MetaTOC stay on top of your field, easily

Analysing gender fluidity representation in perfume bottles with heterosexual matrix theory

,

Visual Communication

Published online on

Abstract

Visual Communication, Ahead of Print.
Perfume bottles represent the gender identity associated with perfume, reflecting the transition in gender construction from binary to fluid in contemporary society. From the perspective of Butler’s heterosexual matrix theory (Gender Trouble, 1990), this ...