Visual realism and character identification in science comics: an empirical study testing McCloud’s ‘masking effect’ theory
Published online on October 03, 2024
Abstract
Visual Communication, Volume 25, Issue 2, Page 575-602, May 2026.
Comics have increasingly served as a tool for delivering scientific information to diverse audiences. However, little is known about how visual elements in comics influence their persuasive potential. Inspired by McCloud (1993)’s ‘masking effect’ theory ...
Comics have increasingly served as a tool for delivering scientific information to diverse audiences. However, little is known about how visual elements in comics influence their persuasive potential. Inspired by McCloud (1993)’s ‘masking effect’ theory ...