A city of two tales: multimodal metaphorical and metonymic representation of the Olympics and the host country in two official Olympic mascot promotional videos
Published online on April 27, 2026
Abstract
Visual Communication, Ahead of Print.
Given that metaphor and metonymy can frame realities by making complex phenomena more comprehensible, their ubiquity in image construction is unsurprising. Drawing upon conceptual metaphor and metonymy, multimodality, and Conceptual Blending Theory, this ...
Given that metaphor and metonymy can frame realities by making complex phenomena more comprehensible, their ubiquity in image construction is unsurprising. Drawing upon conceptual metaphor and metonymy, multimodality, and Conceptual Blending Theory, this ...