Judging a book by its cover: comparing visual grammar analysis of book covers with an eye-tracking study on viewer perceptions
Published online on February 12, 2026
Abstract
Visual Communication, Ahead of Print.
This study represents an initial effort to integrate Visual Grammar analysis of book covers with an eye-tracking study of 65 Chinese viewers’ perceptions of 10 covers. While Visual Grammar usefully systematizes meaning-making resources in multimodal texts,...
This study represents an initial effort to integrate Visual Grammar analysis of book covers with an eye-tracking study of 65 Chinese viewers’ perceptions of 10 covers. While Visual Grammar usefully systematizes meaning-making resources in multimodal texts,...