Branding of top Pakistani universities: a multisemiotic analysis of university logos on X
Published online on December 15, 2025
Abstract
Visual Communication, Ahead of Print.
Focusing on how five top-ranked Pakistani universities construct their branding narratives on X, this research presents a multisemiotic analysis of the logos displayed on their official X profile pages. The study adopts a composite analytical framework ...
Focusing on how five top-ranked Pakistani universities construct their branding narratives on X, this research presents a multisemiotic analysis of the logos displayed on their official X profile pages. The study adopts a composite analytical framework ...