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The shared stories that written words tell when no one is reading: exploring modality in typographic landscapes as an ecosocial semiotic system

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Visual Communication

Published online on

Abstract

Visual Communication, Volume 25, Issue 1, Page 245-278, February 2026.
In this article, the authors argue that typography at times functions as a primary semiotic resource when compared to the semantic meaning of text. The central inquiry further claims that this phenomenon is not an exception but, instead, a fundamental ...