Multimodal engagement strategy focusing on a multi-layered voice concept: theory of persuasion in Japanese insurance TV commercials
Published online on June 20, 2019
Abstract
Visual Communication, Volume 25, Issue 1, Page 184-219, February 2026.
Multimodal literacy, or the capability to critically produce, interpret and interact with the various forms of semiotic resources, has become one of the essential skills in contemporary discourse practice. Employing Multimodal Discourse Analysis and the ...
Multimodal literacy, or the capability to critically produce, interpret and interact with the various forms of semiotic resources, has become one of the essential skills in contemporary discourse practice. Employing Multimodal Discourse Analysis and the ...