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Does Social Reputation Always Increase Pro-Environmental Behavior? The Roles of Social Distance, Peer Influence, and Single Versus Multiple Models

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International Journal of Behavioral Development

Published online on

Abstract

International Journal of Behavioral Development, Ahead of Print.
We investigated how social reputation, peer influence, and social distance affect pro-environmental behavior in young Chinese children across three studies (N= 224, 110 girls). Five-year-olds completed an environmental purchasing task, choosing between ...