Artificial Intelligence or Human? How Advertising Creator Types Impact Tourists’ Preferences for Relaxing Versus Challenging Destination Activities
Published online on May 07, 2026
Abstract
Journal of Travel Research, Ahead of Print.
Artificial intelligence (AI) serves as a potent instrument for marketers to create advertisements in the tourism sector. However, limited research has explored the conditions under which AI-generated advertisements may be more effective than those created ...
Artificial intelligence (AI) serves as a potent instrument for marketers to create advertisements in the tourism sector. However, limited research has explored the conditions under which AI-generated advertisements may be more effective than those created ...