Imagined audiences as interpretive filters: Metrics and journalistic role performance across two magazine brands within one media organisation
Journalism: Theory, Practice & Criticism
Published online on May 08, 2026
Abstract
Journalism, Ahead of Print.
This study examines how journalists interpret shared audience metrics through brand-specific imagined audiences, and how these interpretations shape narrated journalistic role performance. It draws on a qualitative case study of two weekly magazine brands ...
This study examines how journalists interpret shared audience metrics through brand-specific imagined audiences, and how these interpretations shape narrated journalistic role performance. It draws on a qualitative case study of two weekly magazine brands ...