From theory to practice: A research note on extraordinary pro-environmental behavior (EPEB) in the hospitality industry

Laura Zizka, Álvaro Dias, Shaniel Bernard, Manisha Singal, Jo Ann Ho, EHL Hospitality Business School, HES-SO University of Applied Sciences and Arts Western Switzerland, BRU-Business Research Unit and ISCTE-IUL Instituto Universitário de Lisboa, Howard Feiertag Department of Hospitality and Tourism Management, Pamplin College of Business, Virginia Tech, School of Business and Economics, Universiti Putra Malaysia

Tourism and Hospitality Research

Published online on May 09, 2026

Abstract

Tourism and Hospitality Research, Ahead of Print.
The urgency to find sustainable solutions in a seemingly non-sustainable industry, i.e., hospitality, has been debated among academics and hospitality stakeholders. Although there is unquestionable need to implement sustainability actions and initiatives, ...