Exploring the cumulative structure of cognitive and affective destination image

Lluís Coromina, Raquel Camprubi, Economics Department, Faculty of Tourism, University of Girona, Business Organisation and Management Department, Faculty of Tourism, University of Girona

Tourism and Hospitality Research

Published online on May 12, 2026

Abstract

Tourism and Hospitality Research, Ahead of Print.
Destination image significantly influences the competitiveness and attractiveness of tourism destinations. Extensive research has explored and confirmed the multifaceted nature and multidimensionality of destination image; however, there are still some ...