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Impact of Leadership Motivating Language in CSA: Fostering Employee Support Through Psychological Meaningfulness and Perceived Company-CSA Value Alignment

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Journal of Business Communication

Published online on

Abstract

International Journal of Business Communication, Ahead of Print.
This study examines how leaders’ strategic use of motivating language, direction-giving, empathetic, and meaning-making, encourages employee support for Corporate Social Advocacy (CSA). Grounded in Motivating Language Theory and the Theory of Engagement, ...