The socio-rhetorical potential of the Ordinary Person Testimony in social media
European Journal of Communication
Published online on May 15, 2026
Abstract
European Journal of Communication, Ahead of Print.
In today's fragmented, visual public sphere, persuasive messages increasingly blur the line between private expression and public debate. This paper introduces Ordinary Person Testimony (OPT), a social media genre in which individuals share personal ...
In today's fragmented, visual public sphere, persuasive messages increasingly blur the line between private expression and public debate. This paper introduces Ordinary Person Testimony (OPT), a social media genre in which individuals share personal ...