Framing the future of search: A discourse analysis of Google’s AI Overviews
Published online on May 18, 2026
Abstract
Discourse & Communication, Ahead of Print.
This study investigates how Google’s AI Overviews (AIOs) – a major shift in the search engine landscape – are discursively framed by three key actors: Google, tech journalists, and Search Engine Optimisation (SEO) marketers. Drawing on platform studies ...
This study investigates how Google’s AI Overviews (AIOs) – a major shift in the search engine landscape – are discursively framed by three key actors: Google, tech journalists, and Search Engine Optimisation (SEO) marketers. Drawing on platform studies ...