Artificial Intelligence and Consumer Emancipation: Reframing Socially Responsible Marketing in Algorithmic Markets
Published online on May 19, 2026
Abstract
Journal of Macromarketing, Ahead of Print.
Artificial intelligence increasingly structures how consumers search, decide, and participate in markets. Yet most AI-in-marketing research adopts a firm-centric and performance-oriented perspective, offering limited theorization of its broader societal ...
Artificial intelligence increasingly structures how consumers search, decide, and participate in markets. Yet most AI-in-marketing research adopts a firm-centric and performance-oriented perspective, offering limited theorization of its broader societal ...