The Memeplex: Platform grammars and conspiratorial alignment around the Great Reset
Published online on May 20, 2026
Abstract
New Media & Society, Ahead of Print.
This article examines how platform grammars reorganize institutional communication into environments of suspicion, using the World Economic Forum’s “Great Reset” as a key case. Drawing on a corpus of 3.7 million tweets (2015–2022), co-hashtag network ...
This article examines how platform grammars reorganize institutional communication into environments of suspicion, using the World Economic Forum’s “Great Reset” as a key case. Drawing on a corpus of 3.7 million tweets (2015–2022), co-hashtag network ...