The Influence of Human–GenAI Hybrids on Service System Transformation Mechanisms
Published online on May 22, 2026
Abstract
Journal of Service Research, Ahead of Print.
Service research has typically treated technology as a tool directed by human actors to influence service systems; however, the rapid rise of generative artificial intelligence (GenAI) challenges this assumption and our understanding of service system ...
Service research has typically treated technology as a tool directed by human actors to influence service systems; however, the rapid rise of generative artificial intelligence (GenAI) challenges this assumption and our understanding of service system ...