Multimodal semiotic content analysis: combining quantitative large-data analysis with qualitative semiotic coding
Published online on May 22, 2026
Abstract
Visual Communication, Ahead of Print.
This article proposes a mixed-method framework for multimodal semiotic content analysis that systematically integrates qualitative semiotic coding with quantitative large-scale data analysis. Building on earlier frameworks by Bell and Milic (‘Goffman’s ...
This article proposes a mixed-method framework for multimodal semiotic content analysis that systematically integrates qualitative semiotic coding with quantitative large-scale data analysis. Building on earlier frameworks by Bell and Milic (‘Goffman’s ...