Microblog data: Measuring tourism destination image using importance-performance analysis

Christian Weismayer, Melise de Lima Pereira, Ilona Pezenka, School of Sustainability, and Methods, Modul University Vienna, Department of Tourism, Federal University of Paraná, Department of Communication, FH Wien der WKW University of Applied Sciences for Management

Tourism and Hospitality Research

Published online on May 23, 2026

Abstract

Tourism and Hospitality Research, Ahead of Print.
Understanding the perceived image of a tourism destination is crucial for destination management organizations to effectively align their strategic efforts in shaping and promoting tourism attributes. This study presents a fully automated text mining ...