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Bridging Readiness and Action: How Technological, Organizational, and Environmental Drivers Shape Green Digital Transformation in Manufacturing

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Business Strategy and the Environment

Published online on

Abstract

["Business Strategy and the Environment, EarlyView. ", "\nABSTRACT\nThe growing need for sustainable industrialization has pushed manufacturing firms to adopt digital technologies to enhance efficiency and environmental performance. However, research on digital transformation in developing economies is limited, although these areas are lagging in resources and institutional structures. This study examines how technological, organizational, and environmental factors influence green digital transformation and sustainability performance among manufacturing firms in Ghana. We collected data through a structured questionnaire from respondents across different managerial levels and analyzed it using structural equation modeling. The findings show that perceived technological usefulness and compatibility positively affect firms' intention to adopt green digital tools, while complexity hinders actual adoption. It was also found that green organizational culture is the strongest driver of both intention and behavior. Top management support and resource availability positively influence adoption. The environmental factors showed a mixed pattern. Government policies and customer demand have a positive effect on intention, but competitive pressure and customer demand have strong effects on actual behavior. The intention‐behavior‐performance sequence was also achieved in the study. Policymakers and managers are encouraged to focus on capacity building, leadership commitment, and incentive systems that bridge the gap between planning and implementation.\n"]