Developing Active Pro-Environmental Campaign Messaging: Variations in Belief Themes by Physical Activity and Pro-Environmental Behavior Participation
Published online on June 18, 2026
Abstract
Environment and Behavior, Ahead of Print.
Marine debris and litter are a global problem with human and environmental health impacts. Motivating individuals to engage in active pro-environmental behaviors (active PEB), such as picking up litter, requires messages that address salient beliefs about ...
Marine debris and litter are a global problem with human and environmental health impacts. Motivating individuals to engage in active pro-environmental behaviors (active PEB), such as picking up litter, requires messages that address salient beliefs about ...