“What Is Packed in the Package?”: Representation, Sign Value, and Construction of Sustainability in Marketing
Published online on June 05, 2026
Abstract
Journal of Macromarketing, Ahead of Print.
This article examines contemporary sustainability discourse as it is visually and spatially constructed in everyday consumption settings through marketing practices. Drawing on Jean Baudrillard's concepts of simulacra, simulation, and hyperreality, the ...
This article examines contemporary sustainability discourse as it is visually and spatially constructed in everyday consumption settings through marketing practices. Drawing on Jean Baudrillard's concepts of simulacra, simulation, and hyperreality, the ...