Designing Effective and Ethical Fear-of-Missing-Out Appeals in Tourism
Published online on June 15, 2026
Abstract
Journal of Travel Research, Ahead of Print.
This research investigates how businesses can design effective and ethical Fear of Missing Out (FOMO) appeals in tourism marketing. We introduce a four-dimensional framework that identifies content (trip desirability and social presence), source (from ...
This research investigates how businesses can design effective and ethical Fear of Missing Out (FOMO) appeals in tourism marketing. We introduce a four-dimensional framework that identifies content (trip desirability and social presence), source (from ...