Domestic Yet Foreign? Tourists’ Responses to Abroad-at-Home Framing
Published online on June 03, 2026
Abstract
Journal of Travel Research, Ahead of Print.
“Abroad-at-home” (ABH) framing, positioning domestic destinations as local alternatives to foreign locales, has gained practical attention but limited academic focus. This research finds that ABH framing reduces visit intentions, but this negative effect ...
“Abroad-at-home” (ABH) framing, positioning domestic destinations as local alternatives to foreign locales, has gained practical attention but limited academic focus. This research finds that ABH framing reduces visit intentions, but this negative effect ...