Decoding Destination Appeal: Multimodal Social Media Videos in Domestic Tourism Forecasting
Published online on June 07, 2026
Abstract
Journal of Travel Research, Ahead of Print.
Social media videos have become an increasingly important influence on tourist behavior in tourism and hospitality research. However, most existing forecasting studies have relied primarily on structured video metadata, while making limited use of ...
Social media videos have become an increasingly important influence on tourist behavior in tourism and hospitality research. However, most existing forecasting studies have relied primarily on structured video metadata, while making limited use of ...